COLORADO — Could a Colorado little one be the new encounter of Gerber? Get out your phones and discover your most aww-inducing image, dad and mom — it is time to locate out.
Gerber’s yearly picture lookup is again and is accepting applications for its newest spokesbaby. Now in its 11th 12 months, the infant food stuff business at first launched its annual lookup after moms and dads despatched it many shots, hoping to see their minor one particular in Gerber’s iconic toddler symbol.
Having said that, the lookup for America’s cutest toddler or toddler has released a new perk for this year’s winner.
Not only will the child selected provide as the company’s formal spokesbaby, they will also land a model-new, honorary role in Gerber’s C-suite as “chief rising officer.”
Candidates for the place have to be “between and 48 months old, have an infectious giggle and shining persona, as properly as the capability to soften hearts with cuteness — no company experience expected,” in accordance to a information release.
Passing the spokesbaby baton will be the winner of 2020’s picture search. Magnolia Earl of Ross, California, was selected past 12 months right after her “joyful expression, playful smile and heat, partaking gaze” captured the hearts of judges.
Magnolia was selected from additional than 327,000 entries.
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Babies of all backgrounds are inspired to utilize. If chosen, your newborn would be featured in Gerber marketing strategies and on the company’s social media problems. The winning toddler also receives a $25,000 income prize as perfectly as Gerber products and solutions.
Submissions are remaining acknowledged via May perhaps 10 at 11:59 p.m. ET.
Moms and dads can use and understand a lot more about the 2021 Gerber picture look for on the company’s web page.