SEOUL, June 30 (Korea Bizwire) – The manner sector carries on to insist on running offline shops irrespective of a current craze that focuses on on the web intake.
Handsome, a local apparels brand name, not too long ago opened the offline Handsome Dwelling in Busan’s Haeundae District, pursuing stores in Gwangju and Jeju, where guests can obtain far more than 1,000 solutions produced by the organization.
On the web trend shopping mall Musinsa opened its very first offline shop Musinsa Typical in Hongdae, western Seoul final thirty day period.
Samsung C&T Corp., a building and trend unit of Samsung Group, also operates offline flagship Beaker retailers in the Hannam and Cheongdam neighborhoods of Seoul.
LF, the apparel affiliate of LG Team, runs Raum East, an offline retail store that sells all LF brand name solutions, in Seoul’s Gangnam District.
This seemingly backward craze in which the trend market is going towards the on the web current to build offline suppliers is based mostly on the marketing and advertising strategy that offline areas will help to appeal to buyers.
Regardless of whether visitors to the outlets get some thing or not, these brand names can superior join with consumers by presenting an offline platform to attempt out various outfits.
The style industry thinks that in the prolonged operate, the offline outlets will aid to build client loyalty and direct to better online profits.
“It goes further than easy merchandising and merchandise sales to make it possible for visitors to bodily experience the brand’s values and tradition,” an official at LF claimed.
Ashley Song ([email protected])